September Advertisement Model Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from August 7 to September 7. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for September.
NewJeans rose to the top of this month’s list with a brand reputation index of 2,297,350, marking a 27.23 percent increase in their score since August.
High-ranking phrases in NewJeans’ keyword analysis included “product placement,” “smartphone,” and “duty free shop,” while their highest-ranking related terms included “natural,” “various,” and “familiar.” NewJeans’ positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.
Soccer star Son Heung Min climbed to second place after enjoying a 61.35 percent rise in his brand reputation index since last month, bringing his total score to 1,613,545 for September.
Trot singer Lim Young Woong took third place on the list with a brand reputation index of 1,467,025 for the month.
Meanwhile, BTS came in a relatively close fourth with a brand reputation index of 1,358,224 for September.
Finally, BLACKPINK rounded out the top five with a brand reputation index of 1,259,612, marking an 82.31 percent increase in their score since August.
Check out the top 30 for this month below!
• NewJeans
• Son Heung Min
• Lim Young Woong
• BTS
• BLACKPINK
• Lee Byung Hun
• Gong Yoo
• IVE
• Son Suk Ku
• IU
• Young Tak
• Kim Ho Joong
• LE SSERAFIM
• Lee Chan Won
• Jo In Sung
• Kang Daniel
• SEVENTEEN
• Ryu Hyun Jin
• Jang Yoon Jung
• Yoo Jae Suk
• ASTRO’s Cha Eun Woo
• Park Seo Joon
• Park Eun Bin
• Park Bo Young
• Hyun Bin
• Won Bin
• Girls’ Generation’s YoonA
• Lee Jung Jae
• Kim Yuna
• Kim Jong Kook
September Variety Star Brand Reputation Rankings Announced
The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 2 to September 2.
Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,350,284 for September. High-ranking phrases in his keyword analysis included “You Quiz on the Block” and “Infinite Challenge,” while his highest-ranking related terms included “donate,” “communicate,” and “angry.” The star’s positivity-negativity analysis also revealed a score of 87.81 percent positive reactions.
Tak Jae Hoon maintained his position at second place with a brand reputation index of 1,845,441, while Kim Jong Kook similarly held steady at third with a brand reputation index of 1,717,256.
Park Myung Soo rose to fourth place with a brand reputation index of 1,424,894, marking a 7.11 percent increase in his score since August, while Jun Hyun Moo came in at a close fifth with a brand reputation index of 1,348,007, marking a 39.77 percent rise in his score.
iKON’s Yunhyeong, PENTAGON’s Wooseok, AB6IX’s Jeon Woong, And More To Appear In New Cycling Variety Show
iKON’s Yunhyeong, PENTAGON’s Wooseok, and AB6IX’s Jeon Woong will be appearing in a new variety show!
“We Cycle” is a new variety show where the cast go on unplanned cycling trips. iKON’s Yunhyeong, PENTAGON’s Wooseok, AB6IX’s Jeon Woong, Yoo Se Yoon, and James Hooper, a British mountain climber, will bike all over Korea to visit local attractions and hidden spots. They’ll create their very own riding map by biking on country roads and in fishing villages and mountains to gift viewers a bit of healing and freedom.
The five stars will ride altogether but occasionally break off into units so they can visit different areas and restaurants. This trip will also promote a zero waste lifestyle with recycle missions to limit the number of single-use products used in a day. Instead of advocating for a grand goal, it makes it known that small daily actions can still create healthy environments.
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September Advertisement Model Brand Reputation Rankings Announced
Reviewed by Itcho Go
on
September 08, 2023
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